Gone are the days of getting page ranks and sitting back. Today, most of the search engines have rankings that are updated in real time. So, if you are ranked on the top of the search page now, just refreshing the page might push your ranking down, if the engine does not like it!
That is due to the fact that the count of indexed pages is dynamic and keeps changing continuously. Every now and then, all the popular search engines refresh their indexed pages list, and the pages are indexed with keywords and meta tags associated with them. That would ensure that the search engine does not need to spend a lot of time going through all the billions of webpages each time there is a search query on the topic. With indexed pages, it is simply a matter of going through data that already exists on the search provider's servers, and that is the reason why the results are so split second! |
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The reason we are speaking about all of this today is because of the fact that a lot of 'optimized' websites keep falling off the first pages on search engines, and are never to be seen again.
Search engine optimization is not just a process of ensuring the right ranking to a web page, it is the process of putting the site on top for a long period of time. Several websites have an exact goal - let's say of being on the top page of Google search for a month. They know that if they are around for that period of time, a special brand image will be created, and irrespective of the rating after that, they know that a loyal customer base will keep coming back.
But most of the websites that need to be optimized are in a field of continuous and constant competition, and being on top for a few days or weeks does not serve any big purpose in the long term. That is where Ethical SEO Rankings come into play. When you ask our team to develop an ethical SEO ranking package for your website, they first analyze all the aspects of your business, and ask you a lot of questions. Through them, they arrive at a conclusion as to what kind of a strategy would be best suitable for your business. With your approval, they then get on the process of optimizing, with a focus on providing long term and stable outcomes.
A lot of websites that are created just for the sake of creation and optimized just for the sake of optimization just fall off the customer radar - primarily because their optimization technique was ultra short term.
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When we take up an ethical SEO ranking package, we ensure that the site is with us for several months, if not for a few years - thereby ensuring that the results we provide are long term, and meet the expectations of the client.
To find out more, do ask us for a free quote now!
